Challenge
Sage Clarity wanted more leads through their website. The current set up was not working, so they reached out to us to come up with a solution.
Client Goals:
- Capture the interest of current users on the site
- Nurture leads using marketing automation
- Lead these leads through the sales funnel
- Bring in more leads that convert
Solution
We implemented a few strategies to convert more website users:
- We un-gated all of the content, so all content was available to read and the content was search friendly
- We identified their customer segments and created two white papers to capture more of these users
- We created two customer journeys through email automation, including the creating the email/content funnels
- We created two landing pages for each white papers
- We created several pillar posts and SEO specific content to drive more of the target audience to the key content
- We created lead magnets within content, including pop ups, and inline email capture
Outcome
Once the project was completed, Sage Clarity started to see many more leads come through. By allowing users to read more content on the site and using lead magnets to get them convert.
In a B2B landscape, where the sales cycle is often longer and more complex than in B2C, lead generation serves as the foundation for building sustainable business relationships. By capturing the interest of qualified prospects that are already on the website, our client can now nurture these leads through targeted marketing efforts and personalized communication, ultimately guiding them through the sales funnel.
Our SEO optimization, content and design team knocked it out of the park for this client and we can for you too!
