Challenge
Our new client wanted to bring in many more new leads from their website.
Client Goals:
- Grow the websites organic traffic
- Add content to be an authority in the industry
- Bring in more leads from a variety of key pages
Solution
We implemented a few strategies to bring in more leads:
- SEO Strategy
- Audit of existing site, including analytics, search console and screaming frog analysis
- Keyword research to identify key ROI keywords and page targets
- On page optimization
- Optimize for conversions. A successful B2B SEO campaign optimizes not only for traffic but also for conversions.
- We created new content, targeting specific keywords and their target audience
- We conducted outreach to build links to our core ROI page targets.
- Building high-quality and relevant backlinks is a crucial aspect of B2B SEO.
- Tracked users, visitors and leads
Outcome
A successful B2B SEO campaign can yield several positive outcomes, contributing to a business’s overall growth and success. After implementing our strategy from above, our client started to see their traffic increase and more importantly, more leads.
Key Metrics:
- They went from $2M a year in revenue to growing to over $6M a year in just a short few years
- Domain Authority went from 11 to 31
- Organic Traffic went from 200 to 10k a month
- # Keywords Ranking for went from 120 to 2k+
It’s important to note that success in SEO is often a gradual process, and results may take some time to materialize. Consistency, monitoring, and continuous optimization are key components of a successful and sustainable B2B SEO strategy.
