Challenge
Our client reached out to us to build a new website for their division, Light Pole Base. They wanted us to build a site from scratch that would rank for specific keywords quickly.
Client Goals:
- Achieve high rankings on Google to increase organic traffic.
- Enhance the user experience to attract and engage visitors.
- Implement a sustainable SEO strategy to maintain rankings over time.
- Invest in SEO upfront, but no ongoing investment in SEO
Solution
The project required a strategic approach to web development and search engine optimization (SEO) to achieve the desired results.
- In-Depth Keyword Research: We conducted extensive keyword research to identify the most relevant and high-traffic keywords related to the company’s products and services. This laid the foundation for our SEO strategy.
- We incorporated SEO best practices throughout the website, optimizing on-page elements such as meta tags, headers, image alt tags, and content structure. We also focused on improving page load times to enhance user experience, a factor Google considers when ranking websites.
Outcome
Within six months of launching the website, it achieved first-page rankings for several key industry-related keywords, including over 200 different keywords, resulting in increased organic traffic.
By meticulously planning and executing an SEO strategy upfront, we successfully met our client’s objectives. The Light Pole Base website not only improved visibility on Google but also increased organic traffic, user engagement, and, most importantly, contributed to the division’s growth and success. This project shows how thinking about SEO prior to building a website can drive exceptional results for clients seeking online visibility and success.
