Digital Marketing from A to Z
Our marketing agency is comprised of experts in every aspect of digital marketing. By taking advantage of our expertise, you’ll be able to make your site more popular, convert more website visits into sales, and generate more revenue.
The physical appearance of your business is important, of course. If it’s cluttered or dirty, customers will go somewhere that offers a more pleasant experience. Furthermore, they’ll get the impression that the products or services you sell are subpar as well. Even if that impression isn’t accurate, perceptions matter just as much as reality in the business world.
By the same logic, it follows that the appearance of your website is important. An unprofessional-looking website gives the impression that everything you do is unprofessional. It will drive people away. Slow load times will also drive people away. Research shows that most people are only willing to wait a few seconds for a site to load before they back out and try another site. So, a poor-performing site results in missed opportunities and lost revenue.
Our Minneapolis digital agency will create a site for you that looks good and loads fast. We’ll make sure your site is easy to navigate, too. That way, visitors can quickly find what they’re looking for, which encourages them to explore what you have to offer and follow through with a purchase.
But there’s no point to building a high-end website if no one actually goes to it. And if you want people to find your site, you need high rankings on search engine results pages (SERPs). Search engine optimization (SEO) is the process utilized by digital agencies to attain those high rankings.
The first step is to figure out which keyword phrases you should target: you must consider which keywords are the most relevant to your business, but also not too popular (it can be nearly impossible to break into the top rankings for a generic, frequently searched keyword) or too obscure (keywords that only bring in low traffic aren’t worth your time).
Then, you need to incorporate these keywords into your site in the form of service pages, blog posts, etc. This content has to be genuinely interesting and well-written, though, or else it will bring down the overall quality of your site.
Backlinks are another key component of SEO. The algorithms used by search engines look for how many sites are linking back to your site, as this signifies that your content is valuable and should be ranked highly. Our digital marketing agency has a dedicated outreach team that will use its relationships with popular blogs to obtain these backlinks and boost your rankings.
Altogether, SEO takes quite a bit of effort, and you must know what you’re doing for it to pay off. A professional internet marketing consultant has the expertise to get the job done right. From keyword research to content writing to guest posting, we’ll take care of every aspect of SEO for you.
In addition to SEO, social media is another way to drive traffic to your site.
Facebook, Instagram, and Twitter each have hundreds of millions of users. These platforms offer unlimited potential for lead generation – you just need to know how to use them.
And you might not think of YouTube as social media, but it’s the second-biggest platform behind Facebook. It also gives you a chance to improve your reputation, as you can showcase your status as a subject matter expert with how-to guides and other in-depth educational videos.
The beauty of social media is that it’s a two-way street. It’s not like traditional print, radio, and television ads, where you can only shout your message at consumers and hope that they’re receptive. Social media allows you to review feedback in real-time. You can see which strategies are the most effective and adjust your approach accordingly.
We’ll set up your social media accounts and provide you with the constant stream of content you need to attract attention online.
An Online Marketing Solution Customized for Your Business
Every business can benefit from digital marketing consulting.
Consider the fact that the average adult dedicates 5.9 hours per day to online activities. That’s more time than they spend working, watching TV, or doing anything else other than sleeping.
It’s easy to see why people spend so much of their time online. The internet has everything, from news to games to conversations with far-flung friends and family. And when people need to purchase a product or service, the internet is where they research their options and decide what to buy. This is what makes online marketing so valuable.
The key to effective digital marketing is that no two businesses should be treated the same. Internet marketing techniques must only be utilized if they are applicable to a business’s unique situation – what works for one business won’t necessarily work for another.
For example, a brick-and-mortar business would be advised to start using local SEO techniques. In the case of a dental practice in Minneapolis, this means that they should target a high ranking for the keyword phrase “dentist in Minneapolis” by publishing content containing that phrase. But for an online-based company with a customer base dispersed throughout the country, local SEO would not be a priority.
Some internet marketing consultants use a cookie-cutter, one-size-fits-all approach for all their clients. Our digital marketing agency is different. We’ll work with your team to develop a digital marketing strategy that makes the most sense for your specific needs.
Cale and his team hit a home run for us. We wanted to grow our website traffic and they walked us through the entire process and made it happen. Our Owner was really impressed, so I'm glad I hired them.
We hired 301 to rebuild our new website and couldn't be happier. They were on time, budget and it came out great. We continue to work with them as they fill in for a variety of tasks as our outsourced digital marketing team.
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