Building Websites Using WordPress

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Why Agencies Are Building Websites in WordPress

You probably have heard of WordPress. It’s a popular CMS(Content Management System) to create beautiful, feature rich websites for businesses. In fact, 30% of the websites on the internet are WordPress. If you are a business owner and want a WordPress site, what are your options? Hiring an agency? Consultant? Someone online that claims they are an expert? Definitely a lot of options, I suggest you review all of them to determine the best fit for your company.

Difference between WordPress Themes and Custom WordPress Websites

There are thousands of themes on the internet that you can use for free or purchase. For most businesses themes make sense, you can choose a beautiful theme to basically build off of. It is much easier than building custom and it isn’t as expensive as hiring a designer/developer to build a custom website. The drawbacks are themes are created by developers and some of these developers create themes with more code than is needed, which could impact the speed of the theme. Also, you are limited within the theme on what you can customize and change. Most themes are $50 to $100 and developers charge between $20 and $200 to work off of a theme for you.

A custom WordPress site is definitely a good option, but it is about 5 to 10 times more expensive depending on who you hire. In most cases, you will need to hire a designer and developer separately to build your WordPress website. The more experience these experts have, the more you will pay. Custom sites are typically much faster and offer much more customization as the site is getting built from scratch. One of the largest benefits is that it is unique, a unique design that you can create that no one else has, that’s pretty cool.

The good news is that WordPress isn’t that difficult to learn, so you could hire someone to install the theme and work from that theme if you have some knowledge of WordPress.

Difference Between WordPress, Drupal, Wix and Squarespace

There are some other options when it comes to choosing a website. Wix and Squarespace offer intriguing packages that allows you to pick up how to get a site online quickly, I’ve come across several successful businesses that have used both of these. I personally believe that WordPress is better, because there is more customization and control over your SEO(Search Engine Optimization). All three are secure, but Drupal takes security to another level. Almost every Government and Bank website is built using Drupal as it’s built for security. Drupal definitely has it’s drawbacks, it’s clunky, takes an expensive developer to code the site in Drupal and there aren’t many Drupal developers out there.

To sum up, most consutlants and agencies use WordPress for businesses because at the end of the day, it makes sense. It is continually updated, isn’t going away and most business owners could pick up how WordPress works to help maintain control over their web asset fairly easily.

Check out WordPress for your next project, you won’t be sorry.

My name is Cale Loken and I am blogging here for my company 301 Madison Consulting. I will write about anything digital marketing. You can read my personal blog at

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