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What Makes a Backlink high quality?


Domain Authority, Spam Score, Site Traffic and the Anchor Profile  are the most important metrics.


The website should be within your industry and the link should make sense in the content it's located in.

anchor text

The Anchor Text should follow a strict natural path. Branded anchor needs to be a large part of your strategy.

Link Building is the Core of any SEO Campaign

There’s no such thing as a “one size fits all” solution to link building. Every website and industry is different, your cost will depend on both. In fact, we can tell you how much it costs to rank #1 on Google for specific keywords in your industry. We do that by reviewing the keywords and your competition. Once we meet to review your goals, we can give you an honest and transparent vision on where you should be based on your budget and time frame.

What makes us different? We have a history of success stories. We have a link building relationship list of over 3,000 opportunities of high end websites to work from. Websites have to meet our standard or we do not work with them.

The 301 Madison Consulting team includes strategy consultants, outreach managers, researchers and writers who’ll manage your link building campaign from day one. If you can write content for your website and others, that would be welcomed! We believe we’re offering a cost-effective, high-quality link building solution that delivers great value to businesses. Link building is an essential aspect of SEO. Check out our SEO Services as well.

Metrics Explained

Domain Authority

"Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score. This score can then be used when comparing websites or tracking the "ranking strength" of a website over time." From Moz.com

Every industry will have a range and average DA based on the competition. 

Spam Score

"Spam Score represents the percentage of sites with similar features we've found to be penalized or banned by Google. Spam Score is based on our machine learning model which identified 27 common features among the millions of banned or penalized sites in the data we fed it." From Moz.com

Site Traffic

This one is self explanatory, if the website gets no traffic, it's not relevant. Websites that have some relevance to Google have a solid amount of website traffic.

Anchor Text

A sites anchor text profile is one of the most important indicators of a websites quality. A website could have a strong DA, low spam score, decent traffic and have a terrible anchor profile. For example, a business website that has payday loans and gambling as the majority of the links pointing to it, will not be a site you'd want a link from. 

Your company is unique. Chat with us to find out what we recommend, even if you don't utilize our services. We can charge per link on a retainer basis or we can charge based on growing your Domain Authority(DA). The DA option would mean that we don't get paid unless we grow your DA. Paying for results is a great option for businesses. Contact us today for a free consultation.


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