Marketing Automation Experts in Minneapolis.

We Think Marketing Automation is Essential for Any B2B Business.

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Minneapolis Marketing Automation

We Have Provided Affordable Marketing Automation Services For Hundreds of Businesses in the Minneapolis Metro Area

The Premier Minneapolis Marketing Automation Agency 

What is Marketing Automation?
Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.

Do you need Marketing Automation?
Do you have a product and/or service that has a high cost? Does your product and/or service take more than 30 days from initial connection from a prospect to a sale(sales cycle)? If so, you should be using marketing automation. We recommend that if you are a business selling to other businesses(B2B), you should be using marketing automation. 

Pretend you are a consumer looking to purchase a new pair of boots. If you look around online for boots, those e-commerce store ads will follow you around the internet for 30 days with ads for boots because they believe that you will purchase a pair of boots within the next 30 days. At first you are aware that you need a new pair of boots. Once you start browsing, you are considering your options. That consideration phase typically takes up to 30 days for a consumer. Then comes the decision. This is an example of a business to consumer(B2C) buyer or customer journey(see below). Most B2C companies don't need marketing automation, because the cost of the product/service is typically under a couple hundred dollars and the decision happens much faster. 

minneapolis marketing automation

For B2B, the cost of the product/service is much higher, typically requires more research, may be additional decision makers, which means the decision takes longer. Most of your potential customers are browsing the internet for information, research and anything else that can assist them in making a decision on their purchase. If you are the company that can provide all of the information your potential customer needs all in one place, that would be the goal. Keep that potential customer engaged with your content, your videos, your brand. Keep your brand on top of mind. That is what marketing automation does, it's your engine for your inbound marketing efforts.

Components of Marketing Automation

  • Content - Content is the king of any message. It is important that your content is powerful, must deliver what it has promised to deliver. Creating content that helps your buyers’ to solve their problem, educate them about the product/service or industry is likely to increase more traffic than promotional or normal content. Content can be pdf, ebook or case studies, articles, blogs or videos. 

  • Lead Magnets - A lead magnet is a free offer you make in exchange for an email address and sometimes additional information. Lead magnets are also called signup incentives and signup offers. Lead magnets have always been a powerful tool. They’re especially golden in digital age because we can satisfy the reader’s request in an instant.

    The purpose of a lead magnet is to inspire the people who are consuming your content to get on your email list. You’ll aim to convert them to customers in the future with lead nurturing tactics, most notably, email. Offering lead magnets is a vital part of the content marketing formula that builds a more loyal audience, and in turn, effectively builds your business. Personalization is key, because if you can't get their attention, you won't get their email address.

  • Landing Pages - A landing page can be said as an entry point for a website or any particular section of a website. It is a standalone page distinct from the main website and it is designed for the solely focused objective. It promotes content in order to drive traffic to those pages. Marketers should design mobile-friendly landing pages for each offer and campaign ( it will be more consumer-friendly). The main reason for this is to take the visitor directly to the page which is relevant to them without making them jump from one page to another, it limits the option available to your visitor and guides them to the content useful for them. Within the landing page you should have a form to capture the leads, all automation platforms will have an easy to use form builder to capture the details of the new lead.

  • Website Tracking - 98% of web visitors remain anonymous because they don’t fill out forms. But now there’s a solution – you can transform your business with website visitor tracking. VisitorID tracks visitor IP addresses with reverse IP lookup and identifies the companies which visit your site. Get crucial insight on your existing web traffic to convert leads to sales. Turn your website into a two-way communication tool with website lead tracking. Track and notify sales when a lead that is currently in your funnel comes back to the site to check out your pricing or download a white-paper. Send real-time notifications so your sales team can spring into action, prepared with detailed knowledge about the lead, their business and their previous behavior on the site. Use B2B website visitor tracking to add a personal touch to your sales approaches.

  • Email Drip Campaigns - A drip campaign is a method used in direct marketing to acquire customers through lead nurture programs. It involves sending marketing information to prospects repeatedly over longer periods of time in order to nurture prospects or leads through the marketing and sales funnel.

    Drip campaigns are often executed through email marketing, where pre-written content is automatically sent at predetermined times in order to engage these contacts. Marketing automation can be your primary email marketing software, so you won't need a separate email marketing software. Any email campaign strategy should include drip campaigns.

  • CRM - A CRM is a customer relationship management platform which organizes your business, automates tasks so you can do the thinking, centralizes all your data and analyzes it. They’re designed for sales, marketing, and service. Many of the marketing automation providers, offer CRM integration if you currently have one. Segment lists based on the content or service/product you offer.

  • Social Media Management - Some Marketing automation platforms offer social media management to integrate your social media platforms and post from one place. The benefits include lead scoring for prospects touching your marketing assets. You may be spending money on a tool to help with your social media marketing today, if so, you can opt to manage social media within your marketing automation platform.

Marketing Automation Brings in More Revenue to Your Business

In a benchmark study by eMarketer, research found that B2C marketers who are using automation- including everything from birthday emails to cart abandonment programs – have seen conversion rates as high as 50%.

Furthermore, according to Nuclear Research, 95% of companies reported some benefit from marketing automation. They found that companies can expect to achieve an increase in marketing staff productivity between 1.5 and 6.9% and increase sales productivity by an average of 4%.

Marketing automation marketing software brings value and ROI to your numerous marketing efforts. The right marketing automation platform, combined with smart organizational and process alignment, makes it possible to connect the dots between that promotional email you sent last month, that webinar you hosted last year, and the revenue your CEO sees this week or can expect to see next quarter.

Our Preferred Marketing Automation Companies:

Marketing Automation Options

Our Preferred Marketing Automation Options:

For Large Sized Businesses:
- Eloqua

For Medium Sized Businesses:
- Marketo
- Pardot
- HubSpot

For Small to Medium Sized Businesses:
- SharpSpring
- HubSpot
- Active Campaign

MailChimp and Constant Contact are best used for strictly email campaigns. They won't have a CRM built in to follow the life of the lead and many of the other automation features from the companies above.

What is the Cost of Marketing Automation?

Software - The cost of the software can be anywhere from $400 a month to $10,000+ a month. Most small to medium sized businesses pay around $800 to $2,000 a month depending on the features. In most cases there is an upfront on boarding fee and a one year commitment. There are options to do month to month as well, again, depending on what you're looking for. 

In most cases, our marketing automation agency believes SharpSpring is a great solution for most small to medium sized businesses. Contact us today to learn more about our marketing automation solutions.

Consulting & Support - This will depend on the Minneapolis marketing automation agency you hire. They will either charge per hour, a block of ours or a monthly retainer.  

Do not get marketing automation unless you have a specific marketing plan for using the software. We've come across too many companies that are using marketing automation and are not utilizing it the way it should be or they don't need the software. Support is also important. For most companies, they won't have an marketing automation expert in house, so relying on the marketing automation agency you hire is essential to handle all things marketing automation. 

Marketing automation has changed our entire business. We needed something to keep our content in front of potential customers. Cale and his team have been amazing, they have helped us with questions and support along the way. 

Jennifer S.

VP of Marketing

We are a small company, but we knew we needed a jolt in our digital marketing. 301 presented us with marketing automation options and we couldn't be happier. 

Jacob F.

President

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