Minneapolis SEO Services
Technical SEO Audit
The SEO analysis is a critical first step to any successful SEO campaign. Our technical SEO audit reviews technical aspects of your site that influence search engine rankings. We review your web design, content, site speed, mobile friendliness, accessibility, and security elements. The SEO audit identifies a wide range of technical aspects that negatively impact your SEO rank and identifies SEO tactics which will most improve your rankings.
Referring to both the content and HTML source of a page, on-page SEO focuses on resolving technical issues which adversely affect how search engines rank your website. We then optimize your page titles, tags, keyword/phrase, content, and overall page structure. Improper on-page SEO not only negatively impacts your rank compared to your competitor, it can prevent pages from being indexed or found at all. Once completed, routine updates to keywords, descriptions, etc. help ensure your pages remain competitive within the search engines.
Off-site SEO / Link Building
Off-site SEO involves increasing your website’s authority by acquiring high-quality, inbound links. The general thought is that if a lot of sites want to link to your site, you must be providing relevant, high-quality content. Watch out for “black hat” backlink farms which can result in your site being barred from search engines. Instead, focus on press releases and blog posts, particularly guest blogs on third party sites. All of these generate inbound links which in turn drive higher SEO ranking.
The majority of internet traffic today originates from mobile devices. Many mobile users use their smartphones and tablets for everything from directions to product comparisons, ratings and reviews, and purchases. Mobile SEO requires a unique strategy to ensure users can find the information they’re looking for quickly and easily. The ideal strategy involves optimizing for fast page loading times and a smooth and intuitive user interface.
SEO Content Writing
A winning content strategy is fundamental to achieving high SEO rankings. Your content must be written in a way to properly contain the target keywords of your SEO program. However, the final web copy not only needs to increase SEO rankings, it must also convert site visitors into paying customers. That’s where our professional SEO writers come in. Our team produces unique content that appeals to both search engines and your target audience.
Social media offers unique opportunities for increasing brand awareness, enhancing credibility, and for building additional external links to your SEO-centric content. Social media profiles are often among the top results in search listings for brand names. People today no longer search only on traditional search engines like Google and Bing. They also use social media channels like Facebook, Instagram, YouTube, Pinterest, and Twitter. These social channels are becoming the next-generation search engines. Our team, therefore, optimizes your content for both traditional search engines and social search engines.
If your business isn’t listed on page #1, you’re missing out on a significant number of paying customers and sending business to your competitors. Local SEO is important for businesses with a physical location and those that cater to customers who are searching on mobile devices. Local SEO techniques include claiming local directory listings, building local citations, and on-page optimization. Our team systematically improves your maps listings by completing your profiles, claiming missing listings, encouraging reviews, and standardizing NAP data. We achieve this through schema markup, NAP data, and localized keyword optimization.
Each year, video marketing grows larger and has now surpassed Google as the most popular search engine. With over one billion hours of video watched per day on YouTube, it’s become the place to be on the internet. However, it can also be hard to tap into this market if you’re not prepared with the right tools, skills, and tactics. Hiring the right video SEO company is crucial to ensuring your business is found among the multitudes already on the platform. But, what exactly is video SEO and how do you know if it’s right for your business?
Ecommerce businesses survive and thrive through online visibility. Every eCommerce business is different, and therefore requires a customized SEO strategy to market and compete for business online. We know the journey from manufacturer to customer. We know how to find motivated searchers and market to them. We know what it takes to profit from online search. Our data-driven approach to eCommerce has propelled the growth and development of our clients.
If you’re working in a B2B industry, how you develop your website and digital marketing strategy is different from that of B2C companies for three reasons: the price of the product, number of decision makers, and length of buying cycle. Because prices tend to be higher, there are more decision makers involved, and the buying cycle is much longer than B2C transactions, a B2B organization faces a more competitive search engine results page (SERP). You need a trusted B2B SEO agency on your side to help you navigate the complexities of digital marketing for B2Bs.
Small Business SEO
A small business needs a more targeted, personalized, and unique strategy in order to stand out from their competitors in the SERPs. Savvy small business owners know the value and power that small business SEO services can provide in gaining an edge over their competition. There are many factors that make SEO unique for small businesses. It’s important to make sure your SEO company can handle them.
Large organizations need an SEO company with a proven track record in managing large digital marketing initiatives. Enterprise SEO uses many of the same SEO tactics that apply to small businesses, but with one key difference: the scale! Enterprise-level SEO Services require a more structured, sophisticated, cross-domain on and off-page strategy due to the large-scale, size, and complexity of their business goals
We have been struggling with ranking our website higher in search engines. Cale and his team worked wonders for us and we couldn't be happier. They were worth every penny to our company.
I've worked with many agencies, but I have not worked with one that has the honesty, integrity and transparency of 301 Madison Consulting. From start to where we are today, they implement strategies and are completely honest and transparent with the process, success and costs. I would recommend Cale and his team to anyone looking for a boost online.
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